Lees Castro Associates provides strategic planning and marketing consulting services to small/medium businesses and internet/technology startups. We deliver professional, personalized results in marketing planning, sales strategy and business consulting.  Our particular focus is in software, services, technology and internet businesses, and selling to the business customer.   We strive to make marketing strategy accessible and easy to plan and implement for the small business owner.

Our marketing consulting services focus in the following areas, with a special focus on the software, computing and web industries:

• Business planning,
• Marketing strategy,
• Marketing coaching,
• Competitive analysis,
• Product and service pricing/positioning,
• Value propositions and Unique Selling Proposition
• Technology licensing models.

For additional information, please contact us at info@leescastro.com.

General market research and outsource services are also provided through our outsource consulting arm, L&C Consulting Services.