Joanna Lees Castro, Ph.D., is the principal of Lees Castro Associates, including two marketing resource centers:  Software-Marketing-Advisor.com, a resource for software vendors and technology services firms wanting to grow their business strategy, marketing and sales capability in a services-oriented world.  Also Easy-Marketing-Strategies.com, a resource for information and guidance on building winning marketing strategies.

Prior to this, Joanna worked for Intel Corporation for 15 years in various roles, including enterprise professional services, software vendor relationships, service oriented architecture industry enabling, marketing and strategic planning.